Making Multi-Packs Pop

StarKist® transforms shelf-appeal of bundled multi-packs

StarKist® embarked on a large-scale revamp of their multi-pack bundled packaging. The goal was to improve shelf appeal for their 5 oz. tuna multi-packs.

Shifting from stretch film to shrink application

The company made the investment in multiple shrink sleeve application lines and moved from using stretch bundling film to full body PETG shrink bundling film. DazPak’s division, Chromatic Labels, partnered with StarKist to support this changeover to create packaging that popped with much more vibrancy than stretch film, using state-of-the-art, highly durable UV LED inks with excellent gloss.

Implementing turnkey shrinkwrap solutions for multiple configurations

Starting with 3 pack and 4 pack vertically stacked cans and expanding to 8 pack and 12 pack side-by-side configurations, Chromatic was able to provide a turnkey solution to StarKist for all of their bundling film requirements.